Privacy Policy

Last updated: 1st September 2026

Inspired Design (Yorkshire) Limited, trading as ID Appliances, respects your privacy and is committed to protecting your personal information.

This privacy policy explains how we collect, use, share, store and protect your personal information when you:

• visit or use our website;

• create an account;

• request a quotation;

• purchase products online, by telephone or in person;

• visit our showroom;

• arrange collection, delivery or installation;

• contact us by telephone, email, webchat, social media or another method;

• enter a promotion or submit a review;

• request after-sales, warranty, repair or customer support; or

• otherwise interact with ID Appliances.

For the purposes of UK data protection law, Inspired Design (Yorkshire) Limited is the controller of the personal information described in this policy, except where another organisation independently determines how it will use your information, such as a finance provider, payment provider or manufacturer operating its own warranty scheme.

1. Who we are and how to contact us

Legal name: Inspired Design (Yorkshire) Limited
Trading name: ID Appliances
Registered office: Walter Dawson and Sons, Pennine Business Park, Unit 12 Longbow Close, Bradley, Huddersfield, HD2 1GQ
Showroom: City Mills Business Centre, Unit 3, South Parade, Morley, Leeds, LS27 8QL
Company number: 10829676
VAT number: 288140193

Privacy contact: Jonathan Wood - Director
Email: info@idappliances.co.uk
Telephone: 0113 856 2023
Website: www.idappliances.co.uk

If you have a question about this privacy policy, how we use your information, or wish to exercise one of your data protection rights, please contact us using the details above.

2. Personal information we collect

The information we collect depends on how you interact with us.

We may collect the following categories of personal information.

Identity and contact information

This may include your:

• name;

• billing address;

• delivery address;

• email address;

• telephone number; and

• other contact details you choose to provide.

Order, quotation and transaction information

This may include:

• products you have enquired about or purchased;

• quotation details;

• order history;

• transaction references;

• payments and refunds;

• delivery or collection arrangements;

• installation information;

• returns;

• warranty information;

• service and repair records; and

• customer support history.

Payment information

Payments may be processed by third-party payment providers.

We do not ordinarily receive or store your complete payment card number or card security code. We may receive and retain information such as payment status, transaction references, payment method and refund information.

Account and security information

If our website allows you to create an account, we may collect:

• account login details;

• password records in encrypted or protected form;

• account preferences;

• authentication information; and

• information relating to the security of your account.

Delivery, property and installation information

Where relevant to an order, delivery, installation or service visit, we may collect:

• property or appliance-location information;

• room details;

• measurements;

• delivery access information;

• access restrictions;

• parking information;

• installation requirements; and

• photographs or other information that you choose to provide.

Communications

We may retain records of communications with you, including:

• emails;

• telephone enquiries;

• contact forms;

• webchat messages;

• social-media communications;

• reviews;

• complaints;

• showroom conversations; and

• other customer-service correspondence.

Technical and website usage information

When you use our website, we may collect information such as:

• IP address;

• device identifiers;

• browser type and version;

• operating system;

• approximate location derived from your IP address;

• referring website or advertising source;

• pages viewed;

• links or buttons clicked;

• products viewed;

• time spent on pages;

• website interactions; and

• cookie and similar technology information.

Marketing and advertising information

We may collect:

• your marketing preferences;

• records of marketing consent;

• records of marketing opt-outs;

• information about how you interacted with our marketing;

• advertising campaign or referral information; and

• information used to measure the effectiveness of advertising.

Fraud prevention and security information

We may process information used to:

• verify your identity;

• verify your address or payment;

• detect or prevent fraud;

• protect customer accounts;

• investigate suspicious transactions; and

• protect our systems, customers, staff and property.

Call recordings

We may record telephone calls for purposes including:

• training;

• quality assurance;

• customer service;

• keeping evidence of instructions or conversations;

• security;

• complaint handling; and

• where applicable, understanding or verifying which marketing source led to an enquiry.

Where calls are recorded, callers will be informed.

Special category information

We do not normally ask you to provide sensitive or “special category” personal information, such as information about your health.

Please avoid providing this information unless it is genuinely necessary. For example, you may need to tell us about an accessibility requirement relevant to a delivery or installation.

Where it is necessary for us to process special category information, we will only do so where an appropriate legal basis and additional legal condition applies and will limit access to the information.

3. How we obtain personal information

We may obtain personal information:

Directly from you

For example, when you:

• browse our website;

• request a quotation;

• place an order;

• create an account;

• telephone or email us;

• complete an enquiry form;

• visit our showroom;

• communicate through webchat or social media;

• arrange a delivery or installation;

• enter a promotion;

• submit a review; or

• contact us regarding a return, warranty, complaint or service issue.

From someone acting on your behalf

We may receive information from another person involved in your purchase or project, such as:

• a family member;

• designer;

• builder;

• contractor;

• installer; or

• authorised representative.

From suppliers and service providers

We may receive information from organisations involved in providing our products or services, including:

• payment providers;

• fraud-prevention providers;

• delivery companies;

• installers;

• distributors;

• manufacturers;

• warranty providers;

• repair providers;

• ecommerce platforms;

• CRM systems; and

• customer-service providers.

Automatically from our website and digital services

We may collect information automatically through:

• cookies;

• analytics technologies;

• advertising technologies;

• conversion tracking;

• website logs; and

• similar technologies.

Non-essential technologies will only be used where permitted by law and, where required, after you have provided consent.

4. How and why we use your personal information

UK data protection law requires us to have a lawful basis for using personal information.

The lawful basis will depend on why we are using your information and the circumstances involved.

Quotations and enquiries

We use your information to:

• respond to enquiries;

• prepare quotations;

• discuss products;

• check availability;

• provide product recommendations; and

• take steps requested by you before entering into a contract.

Orders and payments

We use your information to:

• process and manage orders;

• take or confirm payment;

• provide order confirmations;

• manage collections;

• arrange deliveries;

• arrange installations; and

• fulfil our contractual obligations.

Customer service and after-sales support

We use information to:

• answer questions;

• manage accounts;

• process returns and refunds;

• investigate complaints;

• assist with warranties;

• arrange repairs;

• communicate product recalls or safety information; and

• establish, exercise or defend legal claims.

Fraud prevention and security

We may use information to:

• verify identity;

• prevent fraud;

• protect payments;

• secure customer accounts;

• secure our website and systems;

• protect staff, customers and property; and

• investigate suspected misuse or criminal activity.

Accounting, tax and legal compliance

We may retain and process records for:

• accounting;

• taxation;

• auditing;

• regulatory compliance;

• product-safety obligations;

• legal proceedings; and

• responding to lawful requests from authorities.

Improving our website and services

We may use appropriate information to:

• understand how our website is used;

• improve website functionality;

• improve products and services;

• improve customer experience;

• train staff;

• analyse business performance; and

• develop our operations.

Advertising and marketing measurement

Where permitted, we may use cookies and similar technologies to:

• measure advertising performance;

• identify whether an advertisement resulted in an enquiry or purchase;

• understand how visitors interact with our website;

• build or measure advertising audiences;

• show more relevant advertisements; and

• carry out remarketing or similar advertising activities.

This may involve information being shared with advertising and analytics providers.

Where UK law requires consent for these technologies, they will not be activated until the appropriate consent has been obtained.

Service communications

We may contact you about:

• quotations;

• orders;

• payments;

• delivery;

• installation;

• returns;

• account security;

• warranties;

• repairs;

• product recalls; or

• other information necessary to provide a service to you.

Direct marketing

We may send information about appliances, accessories, services, events, promotions and offers that may be relevant to you.

For marketing by email or text to individuals, we will obtain consent where required unless we are permitted to rely on the “soft opt-in” for our own similar products and services.

Call recording

We may record calls for:

• quality assurance;

• staff training;

• security;

• evidence;

• complaint handling;

• customer service; and

• marketing-source attribution where applicable.

5. Our legitimate interests

Where we rely on legitimate interests, we consider whether the use of your information is necessary and proportionate and balance our interests against your privacy rights.

Our legitimate interests may include:

• operating and improving our business;

• responding to customer enquiries;

• providing customer support;

• improving our products, services and website;

• maintaining accurate business records;

• understanding business and marketing performance;

• protecting our website, systems, staff, customers and property;

• detecting and preventing fraud;

• handling complaints and disputes;

• establishing, exercising or defending legal claims; and

• communicating with customers where reasonably expected and legally permitted.

You may have a right to object to processing based on legitimate interests.

6. Information we need you to provide

Some personal information is necessary for us to provide products or services to you.

For example, we may require your:

• name;

• contact information;

• billing information;

• delivery address;

• payment information; or

• information necessary to arrange delivery or installation.

Where information is required to enter into or perform a contract with you, failure to provide it may mean that we are unable to provide the relevant quotation, product or service, process your order, take payment or complete a delivery or installation.

Information requested purely for marketing purposes is optional and is not a condition of purchasing from us.

7. Payments

Payments

Payments may be processed by third-party payment providers.

These providers may collect payment, identity and anti-fraud information directly from you and process it under their own privacy policies.

We may retain information such as:

• transaction references;

• payment method;

• payment status;

• refunds; and

• information necessary to manage your order.

We do not ordinarily store complete card security information.

8. Direct marketing

We may tell you about ID Appliances products, accessories, services, events, promotions or offers that we believe may be relevant to you.

We comply with applicable UK data protection law and the Privacy and Electronic Communications Regulations 2003 (PECR).

For marketing emails and text messages to individuals, we will obtain consent unless the limited soft opt-in applies.

The soft opt-in may apply where:

• we obtained your contact details directly from you;

• this occurred while selling or negotiating to sell a product or service to you;

• the marketing relates to our own similar products or services;

• you were given a clear opportunity to opt out when your information was collected; and

• you are given an easy opportunity to opt out in every subsequent marketing message.

Marketing consent is optional and is not a condition of purchasing from us.

You can withdraw your consent or opt out of marketing at any time by:

• clicking an unsubscribe link;

• following the opt-out instructions within the communication; or

• contacting us using the details in this privacy policy.

Where you opt out, we may retain a minimal suppression record containing enough information to ensure that we continue to respect your preference.

Opting out of marketing will not prevent us from sending necessary service messages about an existing order, delivery, installation, warranty, safety issue, recall, payment or account.

9. Cookies and similar technologies

Our website uses cookies and similar technologies.

Some technologies are strictly necessary for the website to function. These may be used for purposes such as:

• website security;

• shopping baskets;

• checkout;

• account login;

• fraud prevention; and

• remembering your privacy choices.

Other technologies may be used for:

• analytics;

• measuring website performance;

• personalisation;

• advertising;

• conversion tracking;

• remarketing; and

• measuring marketing effectiveness.

Where consent is legally required, we will ask for your permission before storing or accessing non-essential cookies or similar technologies on your device.

You can manage your choices through our cookie banner or cookie settings tool.

You can withdraw consent at any time. Withdrawing consent will not affect the lawfulness of any processing that occurred before it was withdrawn.

Our separate Cookie Policy provides further information about the cookies and similar technologies used on our website, including their providers, purposes and durations.

10. Who we share personal information with

Where necessary and lawful, we may share personal information with:

• payment processors;

• banks;

• fraud-prevention providers;

• manufacturers;

• distributors;

• suppliers;

• couriers;

• delivery companies;

• installers;

• warranty administrators;

• ecommerce providers;

• website hosting providers;

• CRM providers;

• email and communications providers;

• webchat and customer-service providers;

• analytics providers;

• advertising platforms;

• IT support providers;

• cybersecurity providers;

• cloud and data-storage providers;

• finance providers;

• credit-reference agencies where applicable;

• accountants;

• auditors;

• insurers;

• solicitors;

• debt-recovery providers;

• government departments;

• regulators;

• courts;

• law-enforcement organisations; and

• other authorities where disclosure is required or permitted by law.

We may also disclose information to a prospective buyer, buyer, seller or professional adviser in connection with a proposed or completed sale, merger, restructuring or transfer of all or part of our business, subject to appropriate confidentiality and data-protection arrangements.

We do not sell or rent your personal information to third parties for their own marketing purposes.

Where another organisation processes personal information solely on our instructions, we require appropriate contractual and security protections.

11. How long we keep personal information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected.

We also take into account legal, tax, accounting, warranty, product-safety, dispute-resolution, fraud-prevention and regulatory requirements.

Typical retention periods include:

Orders, invoices and accounting records

Normally retained for 6 years, where appropriate for tax, accounting and legal purposes.

Customer service, complaint and warranty records

Retained for the life of the relevant matter and for an appropriate period afterwards, taking account of warranty periods, legal limitation periods, product-safety obligations and potential claims.

Marketing information

Retained while you remain subscribed or while the information remains relevant and lawful to use.

Where you opt out, we may retain limited suppression information for as long as necessary to ensure that your preference continues to be respected.

Website analytics and cookie information

Retained according to the periods specified in our Cookie Policy and the settings of the relevant technology providers.

Call recordings

Call recordings are normally retained for up to 90 days, unless a recording is required for a complaint, investigation, dispute or legal claim.

When personal information is no longer required, we delete it, anonymise it or securely restrict further use.

12. How we protect your information

We use appropriate technical and organisational measures designed to protect personal information against:

• unauthorised access;

• unlawful disclosure;

• accidental loss;

• destruction;

• alteration; and

• misuse.

Measures may include:

• access controls;

• password and authentication controls;

• secure payment processing;

• staff training;

• backups;

• supplier due diligence;

• security monitoring;

• appropriate contracts with service providers; and

• data-breach and incident-response procedures.

No internet transmission, website or electronic storage system can be guaranteed to be completely secure.

You are responsible for keeping account passwords and login credentials secure. Please contact us promptly if you believe your account or personal information may have been compromised.

13. Your data protection rights

Depending on the circumstances and the lawful basis on which we use your information, you may have the right to:

• be informed about how your personal information is used;

• request access to the personal information we hold about you;

• ask us to correct inaccurate or incomplete information;

• ask us to erase personal information in certain circumstances;

• ask us to restrict the use of personal information in certain circumstances;

• receive certain personal information in a structured, commonly used and machine-readable format;

• ask us to transmit eligible personal information to another controller;

• object to processing based on legitimate interests;

• object to direct marketing;

• withdraw consent at any time where we rely on consent; and

• have rights relating to certain solely automated decisions that have legal or similarly significant effects.

These rights are not absolute and different rights apply depending on the circumstances and lawful basis involved.

We may need to verify your identity before dealing with a request and may ask for information that helps us locate the relevant records.

We normally respond to valid requests within one month. The law allows additional time in certain circumstances, such as where a request is particularly complex or numerous. We will tell you if this applies.

Your right to object

You have the right to object at any time to the use of your personal information for direct marketing.

You may also have the right to object where we rely on legitimate interests. If you object, we will stop the relevant processing unless we have compelling legitimate grounds to continue or the information is required for the establishment, exercise or defence of legal claims.

Withdrawing consent

Where we rely on your consent, you may withdraw it at any time.

Withdrawal does not affect the lawfulness of processing carried out before you withdrew your consent.

To exercise any of these rights, contact us using the details in section 1.

14. Children and young people

Our products and services are intended primarily for adults purchasing household appliances.

We do not knowingly use our website to collect personal information directly from children for account or marketing purposes.

If you are a parent or guardian and believe that a child has provided personal information to us inappropriately, please contact us so that we can investigate and take appropriate action.

15. Third-party websites and social media

Our website may contain links to:

• manufacturers;

• payment providers;

• social networks;

• review platforms; and

• other third-party websites or services.

Those organisations control their own websites and personal-information practices.

Our privacy policy does not govern how independent third parties use information that you provide directly to them.

We recommend reviewing the relevant organisation's privacy policy before supplying personal information.

Interactions with ID Appliances through social-media platforms may also involve the relevant platform processing information under its own privacy policy and terms.

16. Complaints

If you have a concern about how we have used your personal information, please contact us first using the details in section 1 so that we can investigate the issue.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection supervisory authority.

Information about making a complaint is available at www.ico.org.uk.

Using our internal complaints process does not affect your right to complain to the ICO or seek another legal remedy.

17. Changes to this privacy policy

We may update this privacy policy from time to time to reflect changes in:

• our services;

• our website;

• suppliers and technology;

• how we use personal information;

• applicable law; or

• regulatory guidance.

The latest version will be published on our website and the date at the top of this policy will be updated.

Where a change is significant, we may also provide a prominent notice on our website or contact affected customers where appropriate.